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Founded in 1913 by Mario Prada, Prada
Mario Prada initially established the brand as Fratelli Prada, specializing in luxury leather goods such as handbags, trunks, and travel accessories. The brand quickly gained popularity among the European elite, thanks to its impeccable craftsmanship and high-quality materials. However, it was Mario's granddaughter, Miuccia Prada, who truly revolutionized the brand and propelled it to global fame. Miuccia Prada joined the family business in the late 1970s, bringing with her a fresh perspective and a bold approach to design. She introduced the now-iconic Prada nylon backpack, a revolutionary product that combined luxury with practicality. The nylon backpack became a symbol of understated elegance and marked the beginning of Prada's transformation into a global powerhouse. Prada has always been at the forefront of innovation in the fashion industry. The brand is known for its willingness to experiment with unconventional materials and cutting-edge technologies. In recent years, Prada has also made significant strides in sustainability, launching initiatives such as the Re-Nylon
Today, Prada is a global brand with a presence in over 70 countries. The brand's collections, which include ready-to-wear clothing, accessories, and fragrances, are celebrated for their minimalist yet avant-garde aesthetic. Prada has also collaborated with artists, architects, and filmmakers, further solidifying its status as a cultural leader. If you're curious about Prada's extensive product range, you can explore an interactive spreadsheet
In conclusion, Prada's journey from a small leather goods shop to a global fashion empire is a testament to its commitment to quality, innovation, and timeless style. The brand continues to inspire and captivate fashion enthusiasts around the world, proving that true luxury never goes out of style.The Origins of Prada
Miuccia Prada: A Visionary Leader
Innovation and Sustainability
Prada’s Global Influence
Exploring Prada’s Product Offerings